Case Study:
Realigning Compliance for a $150MM+ DTC Supplement Company

Project Overview: A thriving $150MM+ direct-to-consumer (DTC) dietary supplement company experienced rapid growth, but challenges emerged as compliance, quality, sales, and customer service teams operated in silos. The lack of alignment led to issues in understanding and communicating marketing risks, resulting in duplicate and unaligned compliance efforts.

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Strategic Approach:

• Streamlined Compliance: Realignment strategies streamlined compliance efforts, eliminating duplication and ensuring a cohesive approach across teams.

• Enhanced Communication: The dissolution of communication silos improved communication between compliance, quality, sales, and customer service teams, fostering a unified understanding of marketing risks.

• Cost-Efficient Compliance: By eliminating duplicate compliance initiatives, the company achieved cost efficiencies while maintaining regulatory adherence.

• Improved Risk Management: Implementation of lower-risk solutions enabled the company to communicate effectively with customers while staying within regulatory boundaries.
   

Financial Impact:

• The company realized significant cost savings through streamlined compliance efforts, contributing to overall financial efficiency and regulatory adherence.
   

Outcomes:

• Supplement Advisory Group's strategic compliance assessment and realignment not only addressed immediate challenges but also positioned the company for sustained success, and the company now has a $500M+ valuation.