Project Overview: In response to the FTC's Health Products Compliance Guide update, a leading company in the supplement category sought the expertise of Supplement Advisory Group to design a regulatory compliance training program. The company aimed to stay current with the latest guidelines and enlisted Asa, with his 20+ years of experience, to ensure alignment with the updated FTC regulations.
 

Challenges:

1. FTC Compliance Update:

2. Diverse Team Expertise: With team members ranging from industry veterans to newcomers, ensuring effective training for varying levels of understanding posed a unique challenge.
    

Asa's Approach:

Customized Regulatory Compliance Training: Asa designed a tailored interactive training program to address the specific requirements of the FTC 2023 Health Products Compliance Guide update. This includes company-specific examples of compliant and noncompliant marketing which fostered open discussion.
 

Outcomes:

1. Updated FTC Compliance Adherence: The training program provided the company with a clear understanding of and adherence to the updated FTC compliance guidelines.

2. Team-wide Understanding: Asa's engaging approach resulted in a shared understanding of regulatory concepts, from newcomers hearing about FTC regulations for the first time to industry veterans with decades of experience.