Case Study:
Elevating Compliance in Social Media Marketing
Client Overview: A company in the dietary supplement industry sought Supplement Advisory Group's expertise to assess social media marketing risk and train the marketing, sales, and executive teams how to navigate the nuanced landscape of social media marketing compliance.
Asa's Approach:
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Social Media Compliance Knowledge Transfer: Asa provided the client with core knowledge to empower them to make compliant and effective marketing decisions independently.
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Thorough Vetting and Recommendations: Asa vetted social media posts and marketing material and provided a comprehensive list of recommendations for implementation.
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Interactive Training: Asa conducted an interactive social media training on best practices for making claims, online interaction, influencers, and marketing products to the entire company.
Outcomes:
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Improved Social Media Compliance: The client gained a nuanced understanding of compliant social media marketing, enabling them to navigate the intricacies of various platforms effectively.
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Empowered Internal Teams & Alignment: Asa's training equipped the entire company with best practices for making claims, fostering an internal culture of compliance awareness and adherence. This resulted in staff from different departments being aligned on regulatory guardrails, empowering them to make quick and strategic decisions within compliance parameters.
Conclusion: Asa's practical approach to social media marketing compliance, coupled with thorough interactive educational sessions, not only addressed immediate challenges but empowered the client to make informed decisions independently.